Collaboration, not competition, will solve this climate crisis.

We founded the Carbon Accounting Alliance as a place for alignment and collaboration in the carbon accounting industry. In the ethos of “collaboration over competition” we believe that our industry working together is critical for us to collectively solve the climate crisis.

Currently, there isn’t a recognised industry association to facilitate conversations between organisations and individuals measuring and reporting on GHG emissions. Despite important strides forward in standardising approaches for measuring GHG emissions, we recognise that the GHG Protocol, ISO and PAS Standards still leave lots of room for interpretation when it comes to certain methodologies, rules and emission factor database choices.   

The Alliance shares challenges and learnings in an open, vulnerable forum, so we can all move faster with collective intelligence.

We identify common barriers affecting carbon accounting and leverage our collective voice to drive policy change that can remove barriers to measurement and maximise opportunities for industry.   

We embody values of respect and openness to help accelerate the transition to a fairer, kinder and regenerative world.  

Our objectives

About the co-founders

In 2022, we shared our frustrations about the carbon accounting industry with each other: how everyone was interpreting the standards differently, how there was a lack of consistency, little to no professional qualifications and how innovation in the space was too slow moving.

On top of that, we were tired of telling clients that industry collaboration was key to enabling large-scale decarbonisation, whilst our industry wasn’t walking the talk.

A simple conversation turned into action when we invited a few people in our network to join a monthly call where we would exchange ideas and best practice. Turns out, we weren’t the only ones to have had this idea!

We went from an information movement to an official organisation in November 2023 when we launched publicly. Founding the CAA was the solution to our frustration, and we are delighted to see that our message continues to resonate with so many others.

The Carbon Accounting Alliance Ltd is a not-for-profit entity (company limited by guarantee) registered in England and Wales, but with an international mandate. If you want to find out more about our story, these opening remarks from our 2025 conference talk provides some context as to how the CAA came about.